Who has not been spammed, I get it daily, by radio, by email, by direct mail, by friends. We have all this "stuff" coming at us, designed to get us to identify with their message by searching our needs to see if any of the messages will stick. Spam, it is a problem.
We cannot do much about direct mail spam, it comes and keeps mail people employed. Friends are friends until we see them as just spammers who see us as a number. We can turn off the radio or TV and eliminate that issue, with email, there is a law against it, yet people still do it....so does it make it legal to spam someone?
That is the debate my local real estate investor group is having now. Can we spam people? The answer is obviously no, but the larger issue is, can we continue to market to people who 4 years ago bought a product of ours, we can if they OPT-IN, where we send them an email link, they go to a site and opt-in to receiving our information. For new people to our site, they opt-in once, then we send them a link to opt-in a second time. It is part of what is needed to satisfy the email police. Even then it may not be enough.
If 1 or 2 or 3 people send a note to the spam police that what we send them is spam, this goes through the internet like wildfire and other email servers see it and conclude, right or wrong, that we are email spammers. Is it worth it? I say it is not, outsource the email to a 3rd party, let them work with us to clean up the email list or outsource this to a marketing firm who can clean it up.
We need to send a clean, concise message and spamming people from long ago will not build a solid brand. It only builds a number of wild bees who wish you would go away. Limit the liability and move the bees to someone who knows what they are doing.
Jack
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